ORGANIZATIONAL CULTURE, GENDER IMPACT AND THE PERMANENCE OF SMES IN THE MARKET (CASE OF AGUASCALIENTES MÉXICO)

Jesus Salvador Vivanco Florido, Ismael Manuel Rodríguez H

Résumé


In this article, the impact of the Organization culture and the participation of women in the business world is analyzed, based on the case of Aguascalientes, Mexico; and the empirical data analyzed and interviews with 120 entrepreneurs in the city of Aguascalientes, it was found that the orientation of the organizational culture recommended to improve the success of women entrepreneurs, is the organizational culture called by (Quinn and Cameron, 1983) as " market orientation ", as it focuses more on competitiveness and productivity rather than the clan culture that focuses more on family values and rules and also supports the permanence of SMEs; Another aspect related to the success of SMEs is their low permanence in the market and this cultural orientation can help to improve the permanence of SMEs in the market. Based on the statistical significance and the correlation of the variables, we consider that the lack of experience, the level of basic education of women entrepreneurs or their dependent children in charge, have a decisive influence on the weak performance of women's businesses.

Mots-clés


Organizational culture, Gender, entrepreneurs.

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