Culture and enterprise : The dialectic of the local and the universal culture Sociological notes on obstacles to organizational modernization

Résumé

If this article has a scientific contribution, it is a sociological essay to understand the relationship between culture and enterprise. Also seeking to study the impact of culture on the functions of Moroccan enterprises, however we can ask the following questions: Can culture determine the organized social action of contemporary Moroccan enterprise? Can we create a Moroccan enterprise with the ability to adapt the new organizational culture?

This contribution was directed to various actors interested in entrepreneurship, and researchers from different scientific disciplines. So, we will divide into two sections: First, we will discuss the various definitions given to concept of culture and enterprise, with presenting the historical context of the entrepreneurship. Second, we would like to highlight the position of Moroccan enterprise between the local culture and global culture, with the aim to understand the influence of the local culture on the functions of enterprise, and we are going to identify the challenges that Moroccan enterprises face nowadays to maintain a proper perspective.

It should be noted that the article was originally PhD research in sociology under the title: the Effects of Organizational Culture on the Functions of Moroccan Enterprises: a sociological study. So, our main objective is to present a proper perception of the Moroccan entrepreneurial culture, trying to research possible ways to modernize it and rationalize its activities, in order to contribute significantly to creating the desired development. To achieve that, we employed here a new methodology based on starting from analysis the small levels in order to discover the system/structure in its totality