THE IMPACT OF TWO-WAY SYMMETRICAL COMMUNICATION USE ON JOB SATISFACTION AMONG EMPLOYEES OF MOROCCAN PRIVATE COMPANIES

Résumé

This study aims to provide an insight into the practice of internal public relations in Morocco by investigating the impact of two-way symmetrical communication use on employee satisfaction. A sample of 114 employees participated in the study by completing a questionnaire that asked about their perceptions of the communication model in their respective companies as well as their feelings about their job. The instrument was tested for reliability and proved to comply with the required standards. Using Pearson’s correlation and simple linear regression, the study indicated that the use of two-way communication was a significant predictor of job satisfaction among employees working in Moroccan private companies. The study provides evidence for corporate managers in Morocco that employees develop a positive attitude and emotions toward their job as a result of the incorporation of communication techniques based on principles of reciprocity and exchange of ideas.