INTER ORGANIZATIONAL PERFORMANCE CASE OF ACCOUNTING SMES

Résumé

 Buyer and supplier partnerships have become an integral part of business-to- business operating strategies over the past ten years. This study explores the effects of communication, trust and reputation on supplier performance. The model was tested in the Accounting SMEs in Morocco. Findings indicate that performance of supplier is directly related to reputation, communication and trust based on an empirical base of 189 SMEs questionnaires, Structural equations modelling (SEM) is used to assess the simultaneous effects of the predictive variables. Theoretical and managerial implications of the findings are presented.