Revue Marocaine de Recherche en Management et Marketing, Vol. 12, No 2 (2020)

RETHINKING CORPORATE SOCIAL RESPONSIBILITY: FROM SOFT LAW TO REGULATION

FADWA EL IDRISSI, NAJOUA ROUINI

Résumé


The purpose of our study is to highlight the legal status of corporate social responsibility (CSR) and to demonstrate that, initially resting on soft law, the reluctance of enterprises to make a commitment towards the community leads to rethink the concept. Soft law as the fundamental basis of CSR is no longer able to let this normative instrument serve entirely its role. Now the need is ever more apparent to opt for an effective regulation.