WHAT ECONOMIC RESPONSIBILITY FOR THE AFRICAN CONSUMER? THE CASE OF COTE D’IVOIRE
| Dublin Core | Éléments de métadonnées PKP | Métadonnées pour ce document | |
| 1. | Titre | Titre du document | WHAT ECONOMIC RESPONSIBILITY FOR THE AFRICAN CONSUMER? THE CASE OF COTE D’IVOIRE |
| 2. | Créateur | Nom de l'auteur, affiliation, pays | BOUCHRA BENNANI; Faculté de Droit-Souissi, Université Mohammed V de Rabat; MAROC |
| 2. | Créateur | Nom de l'auteur, affiliation, pays | SOUAD ELMANSSOURI; National School of Business and Management, Hassan II University, Casablanca; MAROC |
| 3. | Sujet | Discipline(s) | |
| 3. | Sujet | Mot(s)-clé(s) | Consumer Responsibility Economic, Ivorian consumer, local product, foreign product |
| 4. | Description | Résumé | The goal of this research is to treat Ivorian consumer responsibility by focusing on its economic aspect. This economic sensitivity is more perceptible when the consumer must make a choice between the local product and the foreign product. Two studies have been conducted concerning the French consumer ((Folcher and N'Goala, and Moroccan consumer (Elmanssouri and Baakil, 2017). Our other a quantitative study was conducted among a sample of 107 Ivorian consumers to verify the veracity of the components of This multidimensional theoretical construct based on five mechanisms, we have tested whether the Ivorian consumer is also: (1) aware of the consequences of these acts of purchase on the economy of his country (2) claim some responsibility , (3) manifest an intention in their arbitration between foreign and local products, (4) feel part of a collective movement of support for the economy of the country, (5) seek a personal and collective interest through support to the economy of their country. |
| 5. | Éditeur | Agence organisatrice, lieu | |
| 6. | Contributeur | Commanditaire(s) | |
| 7. | Date | (AAAA-MM-JJ) | 26-07-2020 |
| 8. | Type | Statut & genre | Article évalué par les pairs |
| 8. | Type | Type | |
| 9. | Format | Format de fichier | |
| 10. | Identifiant | URI | https://revues.imist.ma/index.php/REMAREM/article/view/22087 |
| 10. | Identifiant | Digital Object Identifier (DOI) | https://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.22087 |
| 11. | Source | Titre de revue/conférence; vol., no. (année) | Revue Marocaine de Recherche en Management et Marketing; Vol. 12, No 2 (2020): JULY-DECEMBER 2020 |
| 12. | Langue | Français=fr | en |
| 13. | Relation | Fichiers supp. | |
| 14. | Couverture | Localisation géo-spatiale, période chronologique, échantillon de recherche (sexe, âge, etc.) | |
| 15. | Droits | Droit d'auteur et autorisations |
Tous droits réservés (c) 2020 Revue Marocaine de Recherche en Management et Marketing Cette oeuvre est protégée sous licence CC Attribution-Pas d'Utilisation Commerciale-Pas de Modification 4.0 Licence Internationale. |