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Éléments de métadonnées PKP |
Métadonnées pour ce document |
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| 1. |
Titre |
Titre du document |
LONG TERM ORIENTATION IN THE RELATIONSHIP BETWEEN RETAIL CHAINS AND SMEs SUPPLYING PRIVATE LABELS : WHAT ROLE OF TRUST ? |
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| 2. |
Créateur |
Nom de l'auteur, affiliation, pays |
FATIMA ZAHRA AGZIT; Cadi Ayyad University, Faculty of law, social and economic sciences, Marrakech; MAROC |
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| 2. |
Créateur |
Nom de l'auteur, affiliation, pays |
RIHAM HAZEB; Cadi Ayyad University, Faculty of law, social and economic sciences, Marrakech; MAROC |
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| 2. |
Créateur |
Nom de l'auteur, affiliation, pays |
MOHAMED LARBI SIDMOU; Cadi Ayyad University, Faculty of law, social and economic sciences, Marrakech; MAROC |
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| 3. |
Sujet |
Discipline(s) |
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| 3. |
Sujet |
Mot(s)-clé(s) |
Trust, Long term orientation, SMEs, Private labels, Relationship between retail chains and suppliers |
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| 4. |
Description |
Résumé |
The purpose of this paper is to highlight the role of trust in building successful and sustainable interactions between retail chains and small and medium enterprises (SMEs) supplying private labels. Specifically, on how trust through its aspects and antecedents, helps explain the long term orientation and commitment of retail chains to maintain such relationship over time. Based on a literature review combined with the results of an exploratory qualitative survey done with purchase managers of large retail chains in Morocco, a preliminary model is proposed focusing on the influence of the antecedents of trust with SMEs supplying private labels on the long-term orientation of the retail chains |
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| 5. |
Éditeur |
Agence organisatrice, lieu |
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| 6. |
Contributeur |
Commanditaire(s) |
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| 7. |
Date |
(AAAA-MM-JJ) |
04-08-2018
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| 8. |
Type |
Statut & genre |
Article évalué par les pairs |
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| 8. |
Type |
Type |
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| 9. |
Format |
Format de fichier |
PDF |
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| 10. |
Identifiant |
URI |
https://revues.imist.ma/index.php/REMAREM/article/view/13266 |
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| 10. |
Identifiant |
Digital Object Identifier (DOI) |
https://doi.org/10.48376/IMIST.PRSM/remarem-v10i2.13266 |
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| 11. |
Source |
Titre de revue/conférence; vol., no. (année) |
Revue Marocaine de Recherche en Management et Marketing; Vol. 10, No 2 (2018): Juillet-Décembre 2018 |
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| 12. |
Langue |
Français=fr |
fr |
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| 13. |
Relation |
Fichiers supp. |
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| 14. |
Couverture |
Localisation géo-spatiale, période chronologique, échantillon de recherche (sexe, âge, etc.) |
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| 15. |
Droits |
Droit d'auteur et autorisations |
Tous droits réservés (c) 2018 Revue Marocaine de Recherche en Management et Marketing
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