IMPULSIVE PURCHASE EXPERIENCE: CONCEPTUAL CLARIFICATION AND MEASUREMENT PROBLEMS
EL BADAOUI, RABIE.
IMPULSIVE PURCHASE EXPERIENCE: CONCEPTUAL CLARIFICATION AND MEASUREMENT PROBLEMS.
Revue Marocaine de Recherche en Management et Marketing, [S.l.], v. 12, n. 2, p. 39-59, july 2020.
ISSN 2458 – 665X.
Disponible à l'adresse : >https://revues.imist.ma/index.php/REMAREM/article/view/22082>. Date de consultation : 16 nov. 2023
doi:https://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.22082.