THE IMPACT OF THE PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER LOYALTY : AN EXPLORATORY STUDY
HALHAL, NOURA; HOUSSAINI, ABDELLAH.
THE IMPACT OF THE PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER LOYALTY : AN EXPLORATORY STUDY.
Revue Marocaine de Recherche en Management et Marketing, [S.l.], v. 10, n. 1, p. 78-96, aug. 2018.
ISSN 2458 – 665X.
Disponible à l'adresse : >https://revues.imist.ma/index.php/REMAREM/article/view/13214/7366>. Date de consultation : 16 nov. 2023
doi:https://doi.org/10.48376/IMIST.PRSM/remarem-v10i1.13214.