Vol. 17 No. 2 (2025): REMAREM.V°17.N°2.JULY-DECEMBER 2025

Articles

• 1. DIGITAL TRANSFORMATION AND PERCEIVED QUALITY OF CARE: AN EMPIRICAL ANALYSIS OF THE IMPACT OF DIGITALIZATION ON USER SATISFACTION IN MOROCCAN HEALTHCARE INSTITUTIONS

  CHAIMAE NADKOROKOUM , ABDELLATIF CHAKOR

  1-14

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  DOI: https://doi.org/10.48376/IMIST.PRSM/remarem-v17i2.59365

• 2. THE POWER OF THE MOROCCAN UNIVERSITY BRANDING ON SOCIAL MEDIA: THE CASE OF MOHAMMED VI POLYTECHNIC UNIVERSITY

  MOUNA HILMI, MERIEM DOUIBI

  15-29

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  DOI: https://doi.org/10.48376/IMIST.PRSM/remarem-v17i2.58899

• 3. EFFICIENCY MEASURE OF MOROCCAN SUPPLIERS ACCORDING TO THE DEA MODEL

  KHADIJA ARAJDAL, LALLA SARA YOUSFI , MOUAD BELAHCEN , MOHAMED YASSINE EL HADDAD

  30-59

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  DOI: https://doi.org/10.48376/IMIST.PRSM/remarem-v17i2.57960

• 4. WORK IN THE AGE OF PROMPTS: HOW GENERATIVE AI IS REDEFINING EXPERTISE AND IDENTITY AT WORK HOW GENERATIVE AI IS REDEFINING EXPERTISE AND IDENTITY AT WORK

  FATIMA EZ-ZAHRA MOUSTAID, SOFIA BENNANI, M’HAMED EL GHOZAIL

  60-77

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  DOI: https://doi.org/10.48376/IMIST.PRSM/remarem-v17i2.58001

• 5. THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON POLITICAL MARKETING: ANALYSIS OF DIGITAL STRATEGIES AND ETHICAL CHALLENGES IN A CONNECTED WORLD

  ABDELMJID EL HAMDAOUI, HAMZA EL HAMDAOUI

  78-115

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  DOI: https://doi.org/10.48376/IMIST.PRSM/remarem-v17i2.58864