Vol. 13, No 1 (2021)

January-June 2021

Sommaire

Articles

BRAND ATTACHMENT, CUSTOMER TRUST AND CUSTOMER ENGAGEMENT: WHAT RANKING OF THESE LINKS IN THE RELATIONAL CHAIN?
ZINEB RHAJBAL, MOUNA HILMI, AYOUB RHAJBAL
PDF
1-20
GENERAL RETAIL STOCK-OUTS: TO WHICH EXTENT IS THE CONSUMER LOYALTY BEHAVIOR AFFECTED?
LAILA EL HADDOU-YOUSFI, KAMAL LAKHRIF
PDF
21-37
BRANDING, CO-BRANDING: CASE OF MAROC TELECOM
MAHA BENDAHMANE
PDF
38-60
ONLINE CONSUMER TRUST IN E-COMMERCE
MOUAD DAOUDI, MINA ELGRAINI
PDF
61-80
DIGITIZATION OF CUSTOMER RELATIONS WITHIN MOROCCAN COMPANIES: CASE OF BANKING ESTABLISHMENTS IN MOROCCO
ABDELLATIF CHAKOR, ASMAA SOUINI
PDF
81-103
HUMAN RESOURCE MARKETING AND EMPLOYER BRAND: THE CASE OF MOROCCAN COMPANIES
ILYAS YOUSFI, AMINA AOMARI, ABDELLATIF CHAKOR
PDF
104-124
L’ACCOMPAGNEMENT ENTREPRENEURIAL DE LA TPE ET SA PERFORMANCE: UNE ÉTUDE THÉORIQUE
HAFSA EL BASSIM, MINA ELGRAINI
PDF
125-147
THE IMPACT OF SOCIAL NETWORKS ON COMPANIES
INTISSAR KARIM, ABDELLATIF CHAKOR
PDF
148-163
THE IMPACT OF INTERNAL AND EXTERNAL RISK FACTORS ON PSYCHOSOCIAL RISKS AMONG GOVERNMENT PERSONNEL : CASE OF THE MOROCCAN HEALTH ADMINISTRATION
KHALID GOUIZA, SANAE EL OUARDIRHI, SAAD ELOUARDIRHI
PDF
164-188
L’IMPACT DU POTENTIEL TOURISTIQUE SUR LES INTENTIONS ENTREPRENEURIALES DANS LE TOURISME DURABLE : CAS DE LA VILLE DE MERZOUGA
MOHAMMED BEDDAA, MUSTAPHA BACHIRI
PDF
189-213
FINANCE PARTICIPATIVE : UNE ALTERNATIVE DE FINANCEMENT POUR LES PME AU MAROC
SIRINE ELFAIK, OMAR HNICHE
PDF
214-243
DETERMINANTS D'ACHAT DES MARQUES DE DISTRIBUTEURS SUR LE MARCHE AGROALIMENTAIRE TUNISIEN
EMNA OUERTANI, DARINE DOGGUI, KHOULOUD MEDDEB
PDF
244-272