TOWARDS CREATIVE TOOLS FOR PROMOTING BLOOD DONATION: THE CASE OF PUBLIC HEALTH IN MOROCCO

Résumé

Attraction factors of Blood transfusion centre analysis is paramount however, the donor’s profile cannot be neglected. Therefore, 2 goals can be mentioned:

Before the donation: how to encourage donors to come by knowing their motivation, providing adequate direct communication and using alternative forms of communication;

After the donation: how to retain donors and encourage them to give more regularly by a quantitative study will be conducted using a half structured questionnaire