Theoretical and conceptual analyzes of marketing strategies: Social media and digital marketing
NASSIMA BOURI
Résumé
The rapid changes in the field of computing, telecommunications and information science have directly affected all fields including the field of marketing.
No need to get products and waste time in blocked parking lots. The purpose of this paper is to shed light on the various theoretical and empirical aspects as well as on the interactions relating to the concepts; social media and e-marketing, based on previous studies and research carried out in this context by all stakeholders.