REVUE DE L’ENTREPRENEURIAT ET DE L’INNOVATION, Vol. 5, No 19 (2023)

The entrepreneurial support and the strategic risk management during the process of innovation in the time of crisis

Dounia HAKKOU, Abdelaziz El ABJANI

Résumé


Innovation practices, the establishment of the creativity's culture or the use of the company's resources and skills in this area has become an almost usual necessity for the company.  Except that, these procedures lead to risks that the company wishes to fully control. Our purpose is to analyze the methods of strategic risk management related to the intervention of entrepreneurial support. After having discussed the concept of the innovative entrepreneur, as well as the resulting risks and uncertainty, we presented the major role played by entrepreneurial support in this area and define their main terms.