Key success factors of the women's cooperative in the city of Salé
Résumé
Figures on the employment structure of employed adult women as self-employed and employers show that they account for 16.5 per cent and 0.8 per cent of the active female labour force respectively. In Morocco, the number of women entrepreneurs represents 12 percentof the total number of entrepreneurs, and remain focused in Rabat and Casablanca.
Their turnover remains below 20billion MAD most are under 40. Half of those reside in urban areas and have professional experience as employees in all fields , who helped them get started and grow in entrepreneurship . The sectors of activity in which they invest in urban areas are in particular commerce and services, and agriculture in rural areas.
Despite the difficulties, these women entrepreneurs created an average of 5 jobs during the year, which shows the significant future potential of employment opportunities if given adequate support. Socially constructed perceptions and the internalized fears of women are believed to be major factors hindering female entrepreneurship. This paper presents the results of an empirical study carried out among groups of female entrepreneurs.