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Éléments de métadonnées PKP |
Métadonnées pour ce document |
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| 1. |
Titre |
Titre du document |
Towards a theoretical clarification of the co-creation experiences in online brand communities |
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| 2. |
Créateur |
Nom de l'auteur, affiliation, pays |
Zineb BOUCHRIHA; PhD student, Hassan First University of Settat, Morocco; MAROC |
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| 2. |
Créateur |
Nom de l'auteur, affiliation, pays |
Smail OUIDDAD; HDR Professor, Hassan First University of Settat, Morocco; MAROC |
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| 3. |
Sujet |
Discipline(s) |
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| 3. |
Sujet |
Mot(s)-clé(s) |
Co-creation experiences, Online brand communities, Value co-creation, Customer engagement, Motivations. |
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| 4. |
Description |
Résumé |
The acquisition of customers' skills and knowledge has enabled organizations to serve them more effectively and efficiently. The proliferation of technology has profoundly changed the way customers behave and enjoy their experience. Indeed, the understanding of co-creating online experiences is still limited given the changes in specific virtual environments. Based on a theorical analysis, this article seeks to examine the motivations for customer engagement in co-creation experiences on online brand communities while developing a conceptual framework. At the managerial level, this article aims to provide organizations with valuable insights on how to create an experience to engage customers in the process of co-creating experiences. |
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| 5. |
Éditeur |
Agence organisatrice, lieu |
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| 6. |
Contributeur |
Commanditaire(s) |
Hassan First University of Settat, Morocco |
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| 7. |
Date |
(AAAA-MM-JJ) |
24-01-2021
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| 8. |
Type |
Statut & genre |
Article évalué par les pairs |
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| 8. |
Type |
Type |
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| 9. |
Format |
Format de fichier |
PDF |
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| 10. |
Identifiant |
URI |
https://revues.imist.ma/index.php/REINNOVA/article/view/24697 |
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| 10. |
Identifiant |
Digital Object Identifier (DOI) |
https://doi.org/10.34874/IMIST.PRSM/reinnova-v3i10.24697 |
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| 11. |
Source |
Titre de revue/conférence; vol., no. (année) |
REVUE DE L’ENTREPRENEURIAT ET DE L’INNOVATION; Vol. 3, No 10 (2021) |
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| 12. |
Langue |
Français=fr |
fr |
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| 13. |
Relation |
Fichiers supp. |
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| 14. |
Couverture |
Localisation géo-spatiale, période chronologique, échantillon de recherche (sexe, âge, etc.) |
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| 15. |
Droits |
Droit d'auteur et autorisations |
Tous droits réservés (c) 2021 REVUE DE L’ENTREPRENEURIAT ET DE L’INNOVATION
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