Towards a theoretical clarification of the co-creation experiences in online brand communities
BOUCHRIHA, Zineb; OUIDDAD, Smail.
Towards a theoretical clarification of the co-creation experiences in online brand communities.
REVUE DE L’ENTREPRENEURIAT ET DE L’INNOVATION, [S.l.], v. 3, n. 10, jan. 2021.
ISSN 2508-9463. Disponible à l'adresse : >https://revues.imist.ma/index.php/REINNOVA/article/view/24697>. Date de consultation : 16 nov. 2023
doi:https://doi.org/10.34874/IMIST.PRSM/reinnova-v3i10.24697.