Le Marketing territorial comme vecteur du développement économique dans la région Béni-Mellal-Khénifra

Résumé

Place marketing is a method of thinking about territorial policy, which consists of thinking, deciding and acting in order to attract activities that can have a positive effect on the economic development of the territory. In this conception, the adoption of such a marketing policy in the Beni Mellal-Khénifra region can succed, from the creation of ecosystems able to attracting the dynamic startups. This communication project finds its place in the place marketing axis. It proposes to analyse the real challenges of Beni Mellal – Khénifra region, and to answer the following questions : what is the impact of place marketing in the mobilization of internal and external resources in the region? And what proposals to boost the regional economy and make it competitive with other regions?