Strategic analytics as a roadmap for decision-making support in the smart enterprise

Jabir Brahim, Noureddine Falih, Khalid Rahmani

Résumé


In the business context, data is collected and analyzed through a variety of mechanisms for decision-making objective. This operation was gradually developed since the 1970s when the first application was designed to support decision-making based on simple statistical methods until the emergence of business analytics. The existing analytics solutions do not offer a complete solution and don't reach the real business goal, so it is necessary to think about new strategic analytics offering new planning, and decision roadmap that can reduce the time and increases the productivity for the smart enterprise.

Mots-clés


Decision making, Business analytics, Strategic analytics, Big data analytics, Smart enterprise

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DOI: https://doi.org/10.34874/IMIST.PRSM/reinnova-v2i6.13087

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