VERS UN BENCHMARK DE L’INTELLIGENCE ECONOMIQUE(IE) DES TROIS PAYS DU MAGHREB : ALGERIE, MAROC & TUNISIE.
Résumé
The proper management information has been a strategic issue for companies. So mastery of
the information chain is a guarantee of added value, since it enables better exchange with
partners, to reuse business knowledge and finally to structure the work of trades. In the light
of the above, it is convenient to clarify the role of the State in the field of Business
intelligence (BI). The circulation of the sensitive information between the public sphere & the
private sector is for benefit of both parties. First, to support firms in the field of economic
safety and to sustain them in their international expansion. In the second time, to explain on
the state’s technological, commercial and industrial stakes, who impact simultaneously the
employment and the strategic patrimony protection of sovereignty. Our article focuses on a
benchmark comparative of BI practices in three Maghreb countries: Algeria, Morocco and
Tunisia. Nevertheless, in the absence of comparative studies on the state of the BI in
Maghreb, it has been very difficult to make a reasoned assessment. However, on the basis of
disparate contributions, several reports or even results have been draw up.