TERRITORIAL BIG DATA, DIGITAL ATTRACTIVENESS, LIVING LAB AND AUGMENTED METROPOLIS: NEW AVENUES OF TERRITORIAL RESEARCH AND PRACTICE
Mouad LAMRABET, Hicham LAM’HAMMDI, Amal TOMAL, Tariq AKDIM, Taoufik BENKARAACHE
Résumé
The objective of this paper is both to present new scientific concepts of the territory, as well as to call for the resumption of an actualist territorial research. To do this, we have come together around a collective reflection, as researchers of the territory, to present, each from its own field of research, the most new territorial concepts. In this sense, we successively present in this article 4 new concepts: (C1) Territorial Big Data, (C2) Attractiveness and Territorial Digital Marketing, (C3) Territorial Living Lab and (C4) Augmented Metropolis.