Revue Economie, Gestion et Société, Vol. 1, No 33 (2022)

LES DETERMINANTS DE LA DEMANDE DE L’ASSURANCE VIE AU MAROC

Mustapha AIT KASSI, Tarik AIT EL MOUMEN

Résumé


This paper is a contribution to a model of the demand for life insurance by the Moroccan
consumer Indeed, we have tried to understand the most significant and explanatory variables
of life insurance in Morocco.
We reviewed and synthesized the literature and compared it with the literature and studies
from OECD and other African countries. This attempt has not been without contributions in
our posture and in the position of our model.
This is a multiple regression based on variables estimated over three decades. The figures
were collected from data bases of official structures and we reused to estimate the
consumption function of life insurance.