L’ENTREPRENEURIAT VERT : QUELQUES REFLEXIONS POUR UNE EXTENSION DU CONCEPT

Résumé

The problem of the relationship between the company and the natural environment is presented in the literature as a controversial field, some researchers have not stopped accumulating arguments to prove a positive relationship between the integration of the environment and the company's performance, while others confirm the traditional approach, which considers pollution as a negative externality, the consideration of which has a negative impact on the company's performance. This debate has legitimized the emergence of entrepreneurial design to help overcome the current theoretical controversies, showing that the integration of the natural environment is a risky business, whose results are uncertain, which requires an entrepreneurial process. In this sense we have built our research object to extend the concept of green entrepreneurship to overcome some limitations of the existing theoretical framework. The entrepreneurial conception of the natural environment has allowed us to propose a continuum that illustrates the different levels of integration of the natural environment through the company's ability to trigger and succeed in a green entrepreneurial process.