LE MARKETING DURABLE ENTRE PERFORMANCE, DECLARATIONS ET PRATIQUES : CAS DE LA GRANDE DISTRIBUTION

Kaoutar BERRADA, Souad AILLI, Mohammed ELAMRANI

Résumé


Distribution  and  an  important  "P"  to  sustainable  marketing,  which  has  often  proven  its organizational performance. 

Indeed, nowadays, companies are led to take seriously into account new consumer behavior, which  is  increasingly  demanding  in  relation  to  actions  that  fall  within  the  framework  of Sustainable Marketing.

We have chosen to work in this article on the analysis of the application of sustainable marketing in the supermarket sector, in order to be able to offer retailers the tools and means necessary to integrate sustainable development into their products, strategies.


Mots-clés


Mass distribution, sustainable marketing, Conceptual framework.

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DOI: https://doi.org/10.48382/IMIST.PRSM/regs-v0i15.12621



ISSN : 2458-6250

Tout travail, soumis, soupçonné de piratage ou de plagiat engage entièrement son auteur soumissionnaire.