Relating firm capabilities to export performance in Africa: the moderating role of institutional support and perceived corruption
DOI :
https://doi.org/10.48424/IMIST.PRSM/ram-v11i1.49607Résumé
The literature on internationalization has largely focused on the activities of multinational firms in Africa, while evidence on the international entrepreneurial activities of African firms remains understudied. The way in which firm capabilities interact with environmental conditions to influence export performance remains unclear. This study draws on dynamic capabilities theory and the institutional perspective and uses survey-based data from 192 firms in Africa to assess the relationships between these constructs. The findings reveal that that the effects of vigilant market capability and open marketing capability on firms’ export performance are contingent upon institutional support and perceived corruption. The findings presented in this study offer implications for the field of international firm performance management in Africa. These findings pave the way for more informed decision-making, strategic planning, and policy formulation in the complex landscape of global business in Africa.
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