Influential Factors of Participative Banks Acceptance in Morocco: An Empirical Study

Résumé

The objective of this paper is to investigate the factors that influence Moroccan customers to accept the use of Islamic banks that have been newly introduced in this country. Thus, based on a modified theory of planned behavior, the study examines the effect of attitude, subjective norms, perceived behavioral control, and uncertainty on customers' behavioural intention. To achieve this aim, the study used a quantitative approach through a questionnaire administered to 255 respondents. The proposed hypothetical relationships were examined using structural equation modeling (SEM) with the Partial Least Squares (PLS) approach. The results showed that all suggested variables have a significant influence on behavioural intention.