Evaluation of sustainable performance through labeling: the case study of Moroccan hand craft SME’s

Abdellah ZRAIDI, Razane CHROQUI


Sustainable performance has become a new component that firms must take in 
consideration to validate their performance. in the same time labeling is one of the 
most known tools used by companies to certify their sustainable practices. 
This paper explore to what extent labeling could enable companies to evaluate their 
sustainable performance. To do this a literature review will be conducted to highlight 
one tool of performance measurement, which is labeling. And we will illustrate our 
findings by a case study which describes the sustainable performance measurement 
in hand craft sector.


Sustainable performance Performance measurement Labeling Handcraft

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