JOSSOM Outils de lecture

HILMI, MOUNA; RHAJBAL, ZINEB; RHAJBAL, AYOUB. MY CAR HAS MY PERSONALITY! BRAND-CUSTOMER PERSONALITIES, CONGRUENCE IMPACT ON BRAND TRUST. Journal Of Social Science and Organization Management, [S.l.], v. 3, n. 2, p. 192-214, sep. 2022. ISSN 2658-9176. Disponible à l'adresse : >https://revues.imist.ma/index.php/JOSSOM/article/view/34721>. Date de consultation : 16 nov. 2023 doi:https://doi.org/10.48434/IMIST.PRSM/jossom-v3i2.34721.