Business Intelligence, Business Analytics and Big Data: Are there any boundaries?

Auteurs-es

  • Abdelhak AIT TOUIL National School of Commerce and Management Hassan II University Casablanca
  • Siham JABRAOUI National School of Commerce and Management Hassan II University Casablanca

Mots-clés :

Big Data, Business Analytics, Business Intelligence, Big Data Analytics Process

Résumé

Organizations are placing a growing emphasis on their ability to process data to extract knowledge that can be used to make decisions. In the literature, terms like "business intelligence" (BI), "business analytics" (BA), and "big data" (BD) are sometimes used synonymously and other times to refer to different concepts. For experts and scholars, this is perplexing. By reviewing the literature and proposing an integrative vision of these concepts, this work aims to shed light on the interactions and complementarities between BI, BA, and BD.

Publié-e

31-12-2023

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Rubrique

Articles