Catalyzing E-Business Terminology Teaching in English for Business Purposes within Higher Education: Case Study of Morocco
DOI:
https://doi.org/10.34874/PRSM.iajesp-vol7iss1.44472Keywords:
Business English, E-Business Teaching, Higher Education, New Terminology Integration.Abstract
Abstract
This study explores the impact of integrating e-business terminology into English for Business Purposes (EBP) instruction in Moroccan higher education. Using a quantitative approach, the research assesses the effects on English language instructors and business students through surveys. The results illuminate the degree of e-business terminology integration, the efficacy of teaching methods, and challenges faced by instructors and students. The study emphasizes the importance of incorporating relevant e-business terms into EBP education to align language proficiency with industry needs. It also underscores the need for professional development to equip instructors for effective e-business instruction. Offering insights and recommendations, the research aims to enhance EBP teaching quality in Moroccan institutions and similar global settings, preparing learners for successful digital business careers.
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