LES DÉTERMINANTS DE LA PERFORMANCE FINANCIÈRE DES PETITES ENTREPRISES CAMEROUNAISES

Résumé

The global censuses of Cameroonian companies that took place in 2009 and 2016 show a mortality rate of 36% of companies over this period. This situation mostly concerns VSEs and SEs which, paradoxically, represent 98.50% of economic activities nationwide. This paper aims to characterize the explanatory factors of Ses’ financial performance in view to enable them best manage their financial performance in a sustainable manner. On a final sample of 489 companies, we perform longitudinal analyses and PLS modeling to simultaneously highlight the internal and external determinants of financial performance. Data analyses results depict a strong dominance of managers and accountants profiles, social climate, management costs and the level of debt, over customer’s satisfaction, competitiveness and fiscal policy. Thus, beyond the indicators linked to managers and accountants, cost control and continuous customer satisfaction guarantee the stability and sustainability of the financial performance of SEs.