Behavioral theory of choice of portfolio: comparison between asset choices in Morocco by the classical approach and the behavioral approach. State of research

Auteurs-es

  • Rachid BOUTTI National School of Business and Management University of Ibnou Zohr
  • Hadbaa HNAKA National School of Business and Management University of Ibnou Zohr

Résumé

Behavioral finance is a new discipline that has emerged to challenge financial market anomalies. It is based on two assumptions: the irrationality of investors and the limit of arbitrage. Behavioral finance is based on perspective theory and psychological bias. Portfolio management in behavioral finance is based on two methods: single mind account version and multiple mental account version.This article has reviewed the theoretical framework of portfolio management in Behavioral Finance. In the first part we presented the research context in which this new trend, the problematic and the research questions emerged. Then, we went through a presentation of the theme of behavioral finance: its origins, its assumptions, the foundations of this discipline, the main behavioral biases and portfolio management in behavioral finance that is the subject of my research. We then defined the research methodology to finish with the research perspectives and the expected results.


Keywords : Behavioral finance, portfolio management, financial markets, single mental account, multiple mental account version.

Bibliographies de l'auteur-e

Rachid BOUTTI, National School of Business and Management University of Ibnou Zohr

Publishing Director : Dr & Pr Rachid BOUTTI
Chair of the UNESCO Chair on Sustainable Development
Email: r.boutti@uiz.ac.ma

Hadbaa HNAKA, National School of Business and Management University of Ibnou Zohr

PhD Student

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Publié-e

05-03-2016