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Study of the effect of market orientation on the performance of Moroccan SMEs through managerial innovation and competitive advantage

  
MESSAOUDI, Abderrahman; LAHLIMI, Youssef Karim. Study of the effect of market orientation on the performance of Moroccan SMEs through managerial innovation and competitive advantage. Alternatives Managériales Economiques, [S.l.], v. 5, n. 4, p. 1-18, nov. 2023. ISSN 2665-7511. Disponible à l'adresse : >https://revues.imist.ma/index.php/AME/article/view/44204>. Date de consultation : 16 nov. 2023 doi:https://doi.org/10.48374/IMIST.PRSM/ame-v5i4.44204.