CSR practices and level of economic development: the case of Morocco and the United States

Résumé

CSR is no longer a new concept. A concept that originated in the United States and that its development had to be anchored in its birthplace. Thus African countries were inspired by the new American social movement. In Morocco, since 2006, individual efforts have invested in the new social approach.

Our article will make sure to highlight this reverence by supporting the existing differences between the American model and that of an African country in this case the moroccan model.

Moreover, the CSR adopted by many Western countries is more developed than that of African countries. On the other hand, the financial objective is still predominant regardless of the environmental impact, which obviously does not contribute to the desired sustainable development.

This gives way to the questioning that legitimizes the internet to study the gap between the two approaches by answering the theoretical question: "Why is there such a gap in the implementation of the CSR approach between Western and African countries?" The expected results will also be responses to the strengths that make CSR a leader in terms of commitment but also will take stock of the flaws that CSR suffers from the Moroccan and which hinder the achievement of its maturity.