The Impacts of Electronic Word-of-Mouth on Tourists’ Attitude and the influence of (eWOM) on food tourism

Moamen El-SHERBINY

Résumé


The development of local and regional cuisines has been identified as a platform for tourist attractions and Food tourism, or travelling for food and literary tasting the destination, has become a trend in many countries in the world. Countries which are popular with their cuisine such as Italy, France and Thailand, have been known for the food and/or wine tourism. Other emerging countries in food tourism are Australia and Canada; these two countries have made their cuisine one of the reasons for travelers to visit nowadays. The importance of the connection between food and tourism cannot be ignored. Cuisine has a great impact on travelers’ decisions when choosing their vacation destination as authentic and interesting food can attract visitors to a destination. The strength of people’s desire to visit Italy is largely due to its cuisine. Italian cuisine and wine has boosted the Italian tourism industry. Likewise European Gastronomic countries some of the developing countries in Central Asia starting to promote forward as another future sucessful gastro touristic destination. Central Asia and Middle East already well known for historic, religiouse and eco tourism is postioning itself as another future sucessful gastronomic destinations in world tourism market.

The influence of eWOM on tavel choice and national branding is growing in importance. Especially online travel reviews written by consumers are ever more available and used to inform travel-related decisions. A Web-based tendency of users survey of the most prominent travel review site, TripAdvisor, Lonely Planethas been conducted to investigate how other travellers’ reviews inform the trip planning process in most of the researches. Since current eWOM statistics show generational and gender differences, the study also aimed at examining whether those carry over into the realm of travel review use. The results show that reviews are used mostly to inform accommodation decisions and are currently not used much for en route travel planning.

This study focuses on bringing up an idea of tourism destination management in developing countries of  Central Asia and Egypt’s image promotion of gastronomic tourism examining the potential of gastronomic  tourism, challenges to overcome in the development of a successful sustainable local food tourism industry including the need for expansion of the destination image to reflect the region’s food making history and scenic qualities; a shift towards independent high-yield travellers; and reintroducing local produce in the mass tourism product. By analyzing social network which became popular in use to plan any trips it may be available to see how eWOM has an influence on destination choice and how food is an important figure in travel planning and how to make eWOM as business enabler and promote image of the country.

Mots-clés


gastronomy, food traveller, gastro-destinations, image of country, eWOM,digital marketing

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