LA DEMARCHE RSE DANS LES ENTREPRISES FAMILIALES: VERS UN ACCOMPAGNEMENT PARTICULIER

Morad NADI, Abdelaziz ELABJANI

Résumé


Today, with the growing awareness of the corporate world of social, environmental and societal issues, a need for accompaniment is being expressed more and more. Yet, there is little academic theorization about how these advisers intervene, or need to intervene. And when it exists, it considers companies as a homogeneous whole, and even those who realize the heterogeneity of the business world, it is satisfied with the distinction based on size: large company, SME. However, to our knowledge, rare, even non-existent, are the work that call the accompanying persons to integrate in their approach to accompany the particularism of family businesses. In this sense, our objective in this paper is to provide some recommendations that we deem necessary in any intervention of accompaniment in CSR approach in the context of family businesses.


Mots-clés


CSR, Accompaniment, Family business, Socio-emotional Wealth.

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ISSN : 2458-6250

Tout travail, soumis, soupçonné de piratage ou de plagiat engage entièrement son auteur soumissionnaire.