MARKETING TERRITORIAL ETDEVELOPPEMENT LOCAL DURABLE : QUELLE PERSONNALITE DU DIRIGEANT TERRITORIAL ?

Sèvèho Timothée Ignace AMIDJOGBE, Bertrand SOGBOSSI BOCCO

Résumé


piloting at sight is one of the reasons often evoked to justify the failure of territories or city in Africa. The experiment led in this search aims at proposing a model which puts in synergy personality's lines of the territorial leaders and the components of the territorial marketing to facilitate the name of the persons in charge to whom will be confided the fate of territories in Africa. To reach this goal, the search used the mixed methodology strengthened by the multiple linear regression. She indicates that in Africa, to reach the sustainable local development, is needed a territorial marketing for three dimensions, led by a leader patriotic, visionary and open to the experience


Mots-clés


territorial marketing, sustainable local development, personality of the manager, the marketing integration, the visionary manager.

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ISSN : 2458-6250

Tout travail, soumis, soupçonné de piratage ou de plagiat engage entièrement son auteur soumissionnaire.