The receptiveness of CSR: a framework for analyzing Moroccan experience

Adil CHERKAOUI

Résumé


In Morocco, CSR remains a relatively new field, but in full evolution, given that all actors (government, companies, NGOs ...) have grasped the importance and importance of a sustainable development policy And CSR as well as its impact on the socio-economic development aspired by the country.Our article aims at understanding the receptivity of CSR in Morocco by offering a framework for analyzing its experience in this field, focusing on the various measures deployed to promote it in Morocco through an exploratory study of the Moroccan context Development and the promotion of CSR.


Keywords. CSR responsiveness, Moroccan experience, Exploratory study, Promotion of CSR.


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